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10-Minute Pay-Per-Click

How to Generate Higher Quality Leads

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How To Instantly Eliminate Waste In Your PPC Account

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Pay-Per-Click Marketing Done Right.

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Ad Machines can help you sell to more customers, without spending extra money on advertising. Without frustration and without confusion.

Sit back, relax and enjoy professional done-for-you pay-per-click management.

If you’re looking to put your online advertising strategy on a proven advertising system that delivers a reliable source of new customers then you’ve come to the right place.

If you give me just a moment I’d like to share with you how Ad Machines will help you cut out the waste in your online advertising budget and optimize and improve your performance to your highest potential so you’re only targeting the most qualified prospects who are most likely to do business with you in your local market.

You’ll discover how we’re able to deliver to you the best return on your advertising investment.

It starts with a relationship you can trust and count on. As an Ad Machines member you’ll be able to advertise on your own terms.  We’re not one of those advertising agencies that makes a percentage on your ad spend. We don’t hide behind software that marks up your cost per click.

With us, you can eliminate the middle man and put your entire marketing budget to work for you.  You pay all of your advertisers direct so every single dollar is applied toward your advertising strategy.

All too often local businesses are sold a bill of goods and are taken advantage of.  Large phonebook pay-per-click providers take anywhere from 15 cents to more than 50 cents on each of your advertising dollars, that’s in addition to management fees.  Not here with Ad Machines. We don’t believe in double dipping.  Pay-per-click is about paying for the click after it happens.

We’ve completely cut out the middle man and we are setting you up with direct bill relationships where you pay the advertiser direct for your advertising. This is the best relationship to be in because with us when you spend a dollar on advertising a full dollar is applied to your growth – not in the pockets of shareholders or investors.

We are a highly niche pay-per-click shop with less than 20 employees.  And we’ve built our business one successful client at a time.  With us, there are no advertising commissions, there are no contracts and no monthly advertising minimums.  No Catches, No Hidden Fees, No Surprises and Nothing Holding You Back – just good old fashioned service and 100% complete transparency.

But that’s only the beginning.

When you come on board with Ad Machines its’ like you’ve been with us for years, that’s because we work with others in your industry and have years of industry data.  We work all of that information into our ready-to-launch sales funnels which will give you an instant edge over your competition.

We know what drives your prospects to make buying decisions and have created proven, turnkey sales funnels built with the right mix of profitable keywords, the right ads that pull in qualified traffic and the right landing pages that convert that traffic to new opportunities.

These sales funnels give you everything you need to be successful, not just one piece of the puzzle.

They are ready to be customized for your business to start generating leads right away, eliminating waste and frustration.  With us, you’ll ramp up fast and see success from the moment we launch.

Next you’ll be able to generate more leads without spending more.  That’s because we do everything we can to make your advertising program as efficient as possible by setting you up on our high performance landing page platform.

Anybody can drive traffic and get clicks for you, it’s with our landing pages you will turn your online advertising program into a system you can scale.

When a prospect clicks on your ad they’ll land on a mobile responsive landing page that is fast and efficient. This is where we take clicks and turn them into new opportunities. It’s the job of the landing page to deliver value, to build trust and to take your prospects to the next step in the sales process.

And that’s exactly what we do for you here at Ad Machines.

Our landing pages are packed with smart features, designed to convert more leads than your average web page. One of our favorite features are our instant connect forms. This feature allows your customer service representative to be notified by phone as soon as a prospect fills out a service request form, giving them the option to directly dial the prospective customer instantly. You will no longer have to worry about form submissions falling through the cracks.

All of our landing pages also have our automatic follow-up technology.  Once a prospective customer leaves one of our landing pages we can automatically follow up with them wherever they go by placing ads in front of them on their favorite websites.

Plus each landing page is wired up with our instant replay technology.  This allows us to see exactly how a prospect interacted with your page, which device they searched on, whether or not they took action and much more.

This technology allows us to stay on top of things and plays an important part in your overall performance.

You see, we’re working on your account each and every day. There’s an entire team of search engine marketing specialists with very specific responsibilities who analyze and take action on every single click that comes in from your advertising efforts.  We make changes to bids, split test your ad copy, test your ad placement and constantly work to refine and improve your return on ad spend.  It’s with this level of hands-on account management that we can help you increase your lead quality and improve your lead costs.

When you sit down with your dedicated advertising manager, you’ll enjoy a refreshing and healthy approach to advertising.  Why advertise on just one network, when you can diversify your approach and get better performance metrics?  We’ll customize a program just for you and publish your ads on the Google Search Network, Google Display, Bing and Facebook.  When you implement the right combination of advertising vehicles, you can make your dollars work harder for you.

Which leads me to the reporting and tracking technology. We make it easy to receive up-to the minute performance metrics on your account with access to our Ad Machines Performance Dashboard.  Here you’ll be able to review your budget, listen to calls and see all of the critical performance metrics, including lead conversion and your cost per call.  Our technology breaks it down for you, so you can see what is working and driving revenue.

With Ad Machines, You’ll enjoy results that are measurable, technology that will optimize your performance and an experienced team looking out for you.

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New: Advertise Your Local Business on Google Maps

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How-To Advertise Your Local Business on Google Maps

If you are a local business, you’ll now be able to advertise on Google maps. Google’s keeping up with the times and is again shaking up local search advertising by giving you the option to now run ads right in Google maps.  In the next few months you are going to have more options as it relates to targeting mobile buyers with Google. If you want to attract the local buyers closest to making a purchase decision via mobile search than read on.

More and more of your prospects are using a mobile device to start their search process for a local business than ever before and Google is making moves to give advertisers more options to get in front of them.

Welcome to the next generation of local search my friends. The days of simple pay-per-click advertising are going away and those stuck in cookie cutter setups are going to have some catching up to do.  You’re about to have many more choices over the next few years as it relates to targeting prospects by behavior, time and by location. I predict this is one of many rollouts Google has in store for local advertisers giving you many more options to develop a targeting strategy.

Whether you own a physical location or travel to your local customers you’re now in a position to expand your search audience and drive in more local traffic.  And after reading the following trends and facts, I’m sure you will agree these types of searchers are most likely to represent your hottest leads and opportunities:

  • One-Third of all Google search is tied to a specific location and this is growing. Examples would include “Boston Laser Eye Surgeon,” “Los Angeles Electrician,”  or “Memphis Plumber.”
  • Location related searches have been growing 50 percent faster than mobile searches overall in the past year. This means more of your qualified prospects are conditioned to search with a local modified search term and are actively seeking out local businesses in their area.  Knowing this fact will give you an advantage as you start to develop your ad copy strategy – being the local go-to choice is a huge selling point over competitors who aren’t promoting their local ties to the area.
  • Millions of apps are using the Google Maps API to power their mapping technology, so your ads will appear inside of your prospects’ favorite apps.
  • And according to Google, 3 out of 4 people who search for something nearby using their smartphone end up in some sort of sales cycle within one day. Close to 30% of those searches result in a purchase.

New Google Advertising Features

Now this new advertising feature is rolling out slowly and certain advertisers already have access as Google is currently beta testing.  Here’s what the workflow looks like:

When a prospect searches on desktop or mobile they’ll have to click on “more places” to see your ad:

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In order for your ad to appear in the maps section you need to do some setup work.

How-To Connect Google My Business to Google AdWords To Enable Location Extensions

  1. First you want to make sure you have a confirmed Google My Business account. You can’t run ads on Google maps without a confirmed profile.
  2. You can go to the Ad Extensions section within your Google AdWords account and link your Google My Business location.

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It’s going to take 10-24 hours for your profile to link into Google AdWords.  Another benefit to linking your Google My Business listing to your AdWords account is you can now display your Google reviews, helping you increase your conversion.

  1. Once connected you want to configure your integration by telling AdWords how you would like your location extensions to appear. You can pick and choose the campaigns and adgroups where you would like your location data to be displayed.  Keep in mind you, don’t want to blanket this feature across all of your campaigns if you service a large radius because some buyers might be turned off that you’re 30 miles away for example.  Here’s what the configuration interface looks like:

advertise-on-google-maps location extensions

Once configured – your standard ad copy will now have your location information along with information directly from Google My Business – like hours of operation or reviews for example:

Desktop Search Ads Displaying Location Extensions

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Mobile Search Ads Displaying Location Extensions

On a mobile device search you’ll notice your location information is displayed along with directions and a click to call phone icon.  A quick tip here – when setting up your Google My Business profile you have the option to designate what kind of business you are – a business with a physical location or a business that travels to a person’s home.  You want to make sure you have the right designation to avoid giving driving directions to a location where you don’t want walk-in traffic.

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On Google Maps you’ll notice the advertisement is obviously displayed in purple with the word “AD,”  in addition to a purple placeholder on the map.

Google Maps Advertising Displaying Your Location

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When you drill into the map placeholder, the search ad is displayed.

 

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And when you click on the ad you’ll notice how all of the business information appears in the panel.

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Google will be releasing new map ad formats and features that are designed to drive more traffic via Google map searches. Right now the promoted pins are search ads but Google is considering working in display or graphic ads to the searcher – providing a personalized experience.

The new local map search ads will appear within the Google Maps app, on the Google Maps mobile, desktop, and tablet sites and on Google.com expanded maps results.

The ads will be placed over your competitors listings and will be presented as purple in the top spot above the organic results, there will be a maximum of 2 ads displayed at the top of the map search results.

The advertising cost structure falls under the normal pay-per-click system.  Advertisers will be charged for clicks that include

  • Get location details
  • Get directions
  • Click to call

For more information about advertising in Google maps please contact us.

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Discover the Anatomy of a Top Performing Google Ad: 6 Ways To Take Your Google Ads To The Next Level and Convert More Leads

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Have you ever noticed why some Google ads have more text and call to actions than others? Sometimes you’ll see ads with additional links, phone numbers, reviews, location information and additional text. Those are called ad extensions, and for more than a decade Google has been serving them on their own terms with an unpublished formula. Even if you have ad extensions setup, sometimes you see them, sometimes you don’t. You are left at Google’s mercy. Until now.

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2 Common Pay-Per-Click Problems & How To Solve Them

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Solutions To Control Your Pay-Per-Click Costs And Improve Your Return On Ad Spend

If your pay-per-click costs are on the rise and your lead generation performance is dwindling, or if you are just getting mediocre flat performance out of your online advertising investments than implementing these 2 tips into your online advertising strategy will turn things around right away.

Common Problem #1: My Lead Costs Have Skyrocketed and I’m Spending More Now to Acquire a New Customer than I Have Ever Before

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